This past week-end Ron and I took the herbal teas to the farmer’s market. I am always looking for different ways to market the teas. I do a lot of online marketing such as Youtube, blogging, and social media. So, I wondered if some old fashion face to face marketing would be beneficial. Would my local community respond well toward medicinal herbal teas? First, let me set the stage for you. This is the oldest farmer’s market in the DFW area, called Cowtown Farmer’s Market. This is a true farmer’s market with fruits, veggies, dairy, and meats. They allow 40% of the vendors to be artisans, such as breads, coffee, honey and me with herbal teas.
The Tea Table
So I set my table up and sat there wondering about the reaction I was going to receive as a first time vendor and also with the teas. In case you have never been to my tea shop, here is the link for that. I sell mostly medicinal, herbal loose leaf teas. People either really like the teas or they don’t. There usually isn’t a middle ground with tea drinkers. I was excited to learn that tea drinking, especially herbal tea drinking is on the rise! Shoppers seemed excited to know that we plan on bringing the herbal teas to the farmer’s market most every week-end.
Lessons From the Farmer’s Market
Another thing I learned is that stepping away from my computer and trying new ways of marketing my teas was a great decision. I found people who were excited about my product. I’m making friends with the other vendors who want me to succeed as well. The overhead for a farmer’s market is very affordable. We actually moved product and made some money. It was a sunny Saturday morning, I got to visit with people and got the word out in my community about herbal tea.
Hey, if you are ever in the DFW area come and visit us!
Shawn
